ORIGINS FOOD INDUSTRIES SDN. BHD.
Our Story – Inspired by Little Ones, Made with Love

At Origins Food Industries Sdn. Bhd., we believe every child deserves the best start in life, and that begins with the food we lovingly prepare for them.
Natufoodies is driven by a heartfelt passion for creating real, wholesome and nutritious food for the next generation. We believe that healthy eating habits begin in infancy, laying the foundation for a lifetime of good health and well-being.
Guided by this belief, Natufoodies was launched in 2016 as one of the pioneers of natural baby food in Malaysia.

Over the years, our team has poured its heart, knowledge and dedication into building a brand that parents can trust and little ones can grow with. From their very first spoonful to their exciting journey of independent eating, we strive to accompany families through every precious stage of their child's growth and development.
Today, our passion remains unchanged: to create wholesome, nutritious and enjoyable food that brings happiness to little ones and peace of mind to parents.
Real Food, Real Goodness, Made with Love
We understand that every little bite matters. As children grow and discover the world around them, the food they eat plays an important role in nurturing their health, development and lifelong eating habits.
At Natufoodies, we believe babies deserve honest nourishment made from ingredients that parents can recognise, understand and trust.
That is why every Natufoodies product is thoughtfully developed with three guiding principles:
Real Food, Naturally Wholesome
We carefully select wholesome ingredients to create nourishing food that celebrates the natural goodness of real food.
Clean Labels & Ingredient Transparency
We believe parents deserve to know what goes into their little one's food. Through thoughtfully selected ingredients and transparent labelling, we help families make informed choices with confidence and peace of mind.
Thoughtfully Designed for Every Little Milestone
Our products are carefully formulated with essential nutrients to support healthy growth and development. Beyond nourishment, our baby snacks are thoughtfully designed to encourage independent eating, helping little ones develop their fine motor skills and hand-eye coordination while exploring new tastes and textures.
Because to us, baby food is more than just nourishment. It is about nurturing little ones with care, encouraging their independence and making every mealtime a joyful experience.
Global Standards, Made with Local Love
At Origins Food Industries, the health and safety of every little one are at the heart of everything we do.
We understand the trust parents place in us when choosing food for their children, and we take that responsibility seriously.
Our unwavering commitment to quality and food safety is reflected in our certifications, including ISO 22000, HACCP, GMP, MeSTI, Halal and IFOAM Organic. We are also committed to meeting applicable food safety and regulatory requirements,.From carefully selecting our ingredients to developing and manufacturing our products, every step is guided by our dedication to quality, safety and care.
Proudly made in Malaysia, Natufoodies has expanded its presence to more than 12 countries, including Singapore, Taiwan, the Philippines, Vietnam, Indonesia, Myanmar, Cambodia, the United Arab Emirates, Hong Kong and beyond.
While our products continue to reach families around the world, our commitment remains close to home: creating wholesome baby food with the same love, care and dedication that inspired our journey from the very beginning.
Our Expertise – Creating Better Food for Growing Little Ones
Origins Food Industries specialises in the development and manufacturing of rice-based food products for babies and toddlers, including rice cereals, rice crackers and rice puffs.
Combining our expertise in food science, nutrition and manufacturing, we continuously explore new ways to create wholesome, nutritious and age-appropriate foods that support children through their different feeding stages.
Beyond our own Natufoodies brand, we also provide OEM and ODM services to international partners, offering customised product development and manufacturing solutions.
Through these partnerships, we hope to bring more wholesome food choices to families around the world, sharing our passion for quality baby food with every little one we reach.
More Than Baby Food, A Partner in Every Little Journey
At Natufoodies, we believe that childhood is a beautiful journey filled with precious firsts, exciting discoveries and countless little milestones.
From the first taste of solid food to the proud moment a baby learns to hold their own snack, we are here to make every feeding experience a little more joyful, nourishing and meaningful.
We are more than just a baby food brand. We are a caring companion in every family's parenting journey, dedicated to nurturing little ones with wholesome goodness, thoughtful nutrition and food made with love.
Natufoodies
Accompanying Your Little One Through Every Precious Stage of Their Childhood Journey.
Every little bite matters. Every little milestone deserves to be celebrated. Every little one deserves food made with love.
NEW PRODUCT LAUNCHED
Introducing Our New Millet Long Stick!
A wholesome little snack for growing hands and happy tummies!
We are excited to introduce our newest addition to the baby snack range – Millet Long Stick, specially crafted for babies aged 6 months and above.
Thoughtfully designed in a long, easy-to-hold shape, our Millet Long Stick encourages little ones to explore self-feeding independently. Its delicate, melt-in-the-mouth texture makes every bite a delightful snacking experience.
Made with a wholesome blend of whole white rice, brown rice and organic millet, combined with natural fruit and vegetable powders, every stick brings together the goodness of carefully selected ingredients.
Why parents will love it:
Suitable for babies aged 6 months and above
Long, easy-to-grip shape for little hands
Delicate, melt-in-the-mouth texture
Made with whole white rice, brown rice and organic millet
Naturally flavoured with fruit and vegetable powders
No added sugar • No added salt • Clean ingredients
Simple ingredients, wholesome goodness, and a little more independence in every bite!
Our Millet Long Stick is designed to accompany your little one's exciting journey of discovering new tastes, textures and the joy of self-feeding.
Available in Two Flavours :
1) Strawberry & Apple
2) Purple Sweet Potato , Sweet Corn & Spinach
- Created on .



