Serba Wangi: bringing Malaysian products to global markets

Serba Wangi Sdn Bhd is a Malaysian food company with over 30 years of experience in the rice and rice-based food industry. The company develops and manufactures a range of products including rice, rice vermicelli and healthy rice beverages, while also building a wider portfolio of consumer food brands across different categories.

At the heart of the company’s portfolio is ecoBrown’s, a range of healthy rice beverages developed as convenient alternatives for consumers looking for rice-based nutrition. Serba Wangi also produces Nuuna and Bihun Kampung, offering rice vermicelli and instant noodle products designed around familiar Asian flavours and convenient preparation.

Beyond its core manufacturing business, Serba Wangi’s wider portfolio includes brands such as Brice, Chom Chom, Kantin Lab, RIA, Jobbie and Tisha’s, covering wholegrain rice snacks, rice puffs, potato and tempeh chips, peanut butter and frozen food products. This broader portfolio allows the company to offer buyers a variety of Malaysian and Asian food products through a single business relationship.

A Malaysian Take on Asian Flavours

One of the key strengths of the portfolio is its focus on distinctive Asian flavours. Nuuna, for example, offers instant vermicelli and noodles inspired by flavours such as spicy dishes, nasi lemak and laksa. These products give international consumers an opportunity to experience Malaysian flavours in convenient formats.

The company also sees opportunities beyond the Malaysian market, particularly among Southeast Asian communities, Muslim consumers and international consumers interested in Asian cuisine. With Halal-certified products and experience serving international markets, Serba Wangi continues to develop products suited to different consumer preferences around the world.

From Malaysia to International Markets

With certifications including ISO 9001, GMP, HACCP and Halal, Serba Wangi maintains established standards across its food manufacturing operations. The company continues to work with international buyers, distributors and partners to bring its products into new markets.

From everyday rice products to innovative Asian snacks and convenient meals, Serba Wangi aims to bring the flavours and food culture of Malaysia to consumers around the world.