SYTNYE UGODYA: NEW RUSSIAN BRAND OF STEWED BEEF TO NOW APPEAR IN KAZAKHSTAN

The manufacturer of the new brand of stewed beef is the United Meat Processing Plant. The company, founded in 2003, is the largest supplier of meat in Russia for the production of wurst, sausages, stewed meat and dumplings and occupies 65% of the meat products market in the Russian Federation. The company’s own production facilities are located in Russia and Belarus, where more than 3,000 tons of meat per month are produced.

The exhibition will feature a new line of premium stewed meat, porridge with beef and exclusive canned goods: stew with meat and vegetables and goulash in tomato sauce - a hit of all tastings.

  

The product line is of the highest quality. This is due to the fact that cattle are raised in open pasture lands, and the product contains a regulated amount of piece meat, onions and spices in accordance with GOST 32125-2013. According to the rules, the meat is trimmed and cut into even squares using a special machine, and the meat is cooked inside a sealed can, which eliminates the need for preserving components. All processes are certified by the Eurasian Economic Union quality certificates.

Olga Makhno, Chief Technologist of the United Meat Processing Plant: “We are proud of our product because we trust the quality that we have created ourselves. Our cans of stewed beef do not contain food additives or flavor enhancers; this is a traditional product that has the benefits of real meat. At the same time, it is incredibly simple and easy to prepare. Today, the market for original stewed beef is undeservingly weakened by low sales, and we want to revive it. After all, good stewed meat is fast, healthy, and tasty. This is the kind of balanced food that should be available to everyone”.

There is no poultry or pork meat at the plants. The company’s products are Halal certified. Consumers choose products with Halal label, including due to the growing trend towards a healthy lifestyle, since such products are produced according to strict quality standards and are positioned as environmentally friendly.

Sytnye Ugodya stewed beef of the United Meat Processing Plant is a balanced product with stable quality from the market leader with a 20-year history. We offer networks and distributors to get to know the new line better, attend the tasting, and also become the first representative and seller in Kazakhstan.